fashion

The Latest

Apr 7, 2014

COACHELLA STYLE: WOMEN’S

Ladies, Coachella is here to get festival season started. Time to decide what to wear, and we have some pretty great ideas. 

  1. Petals and Peacocks 
  2. Rojas Clothing 
  3. Heyoka Leather
  4. Replay Vintage Sunglasses 
  5. Rais Case 
  6. Get Flasky

Mar 5, 2014

BRAND SPOTLIGHT: THE UNDERGROUND MOVEMENT

Tell us about your brand & the inspiration behind The Underground Movement.

The Underground Movement (TUM) was created by US Army Special Forces veterans that wanted to produce cool shirts that also honor America’s treasured lineage.

We started the company because after many deployments overseas we noticed that Americans appeared to be negligent or disinterested in America’s own inspiring past.

Traditionally graphics tees communicated something about yourself. Some graphics were meaningless and some were fun or witty and shared a sense of humor. Other graphics represented strong ideas that resonated with specific groups of people. Images like that of communist revolutionary Che Guevara gained popularity and were worn by Americans.

That provoked us to ask the question why have we not honored our own American legacies. We wanted to do that. We wanted to highlight the institutions and ideas that defined American greatness.

How was your experience at POOL this year? This is our second POOL and we had a great experience. The vendors at POOL are terrific and inspiring. Coming from a military background our learning curve is steep but we absolutely value every thing we get from attending a show like POOL.

What advice would you give to brands who are thinking of joining the tradeshow world? See it as part of a long term strategy rather than a short-term tactical decision.

Was there another brand at POOL that you really enjoyed? Give them a shout out! We always enjoy meeting so many other great brands. We really enjoyed Eric from Kings and Jaxs for his creativity and dedication and American Apothecary for their inspiration. We can’t forget Rex either!

Name the last three songs you listened to. That’s embarrassing…my daughters play the music from Frozen like it’s a broken record so “Let it Go” gets stuck in my mind. Pharrell’s “Happy” would be on the list and then some classical music that fills my playlist would be there too.

What is one quirky thing about your brand or your team that not many people know? We spent more time chasing terrorists across the sands of North Africa and the Middle East than we have spent time in the fashion business.

How is your new collection different from the one before? Our line expands more than it changes. There’s so many great stories to tell!

Feb 19, 2014

BRAND SPOTLIGHT: LADY ALAMO

San Francisco based Lady Alamo say it all began at home. “We were inspired by the painted ladies in Alamo Square.” Their bags and clutches are full of color and beauty, all tying back to that initial inspiration. Offered in a wide range of colors and styles, many are reversible and all manufactured out of natural materials. Be sure to stop by and see what they have going on. 

Feb 19, 2014
Feb 18, 2014

Live art from Curbside Clothing at POOLTRADESHOW.

Day 1 of POOLTRADESHOW!
Feb 18, 2014 / 1 note

Day 1 of POOLTRADESHOW!

One week until POOLTRADESHOW & magicmarketweek!
Feb 10, 2014 / 1 note

One week until POOLTRADESHOW & magicmarketweek!

Catch Cool Cats Club at POOLTRADESHOW February 18-20
Jan 28, 2014

Catch Cool Cats Club at POOLTRADESHOW February 18-20

Brass Cuff by Modern Opus Jewelry
Jan 23, 2014 / 1 note

Brass Cuff by Modern Opus Jewelry

Be sure to stop by VINCA USA booth at POOLTRADESHOW in February. They’ll be giving away free midi-rings while supplies last!
Jan 21, 2014 / 2 notes

Be sure to stop by VINCA USA booth at POOLTRADESHOW in February. They’ll be giving away free midi-rings while supplies last!

Swim Lessons LA Brand Panel 
Jan 17, 2014 / 2 notes

Swim Lessons LA Brand Panel 

Jan 16, 2014 / 1 note
Jan 16, 2014
Jan 16, 2014 / 2 notes
Liza Deyrmenjian of Fashion Accelerator 360 on Design to Sales: costing, sourcing, production, manufacturing & sales at #SwimLessonsLA
Jan 16, 2014 / 1 note

Liza Deyrmenjian of Fashion Accelerator 360 on Design to Sales: costing, sourcing, production, manufacturing & sales at #SwimLessonsLA