SPOTLIGHT ON: Kusuri Enterprises
In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
1. Tell us about yourself! What is your brand’s product? Kusuri Enterprises is both a brand and a story. Along with every collection release is another chapter in the manga/story (the next one due out in February) about Kusuri Enterprises, a global pharmaceutical firm that is run by beings here to save our souls. In the Kusuri mythology, demons are trying to take over the world by keeping people sedated. They disguise themselves as reality TV stars and pop singers who brainwash people into watching them live their lives instead of embracing their own. Launched this past February at POOL, Kusuri was recognized for its Bodhi coat, a PVC raincoat with detachable wings. The next chapter puts our characters at a circus carnival, and you can be sure our collection will reflect that down to our booth swag.
2. What sets your product apart from the crowd? Hello I said PVC raincoats with detachable wings….but seriously the label seeks to be an experience that people can take part in by blurring the line between fashion expression and story. Some of the clothes in the collection are even worn by the characters in the comic, and our main character (Mina) has her own Pinterest, Instagram and Facebook page, where people can watch and join her as she lives the story and creates the next collections.
3. As independent designers, how did you get into the business? I’ve always wanted to have my own line, so after college I went into merchandise buying and planning to learn about the industry and then eventually moved into wholesale. The fashion industry is a such a complex business and I still feel like I’m learning. I just learned what a light box was last month when I was sent lab dips for my samples!
4. Any words of wisdom for aspiring designers? When you receive your first batch of samples, they are going to be all wrong. Don’t cry, take a deep breath and start drafting the email with corrections. I still open boxes like they are radioactive because I’m afraid of what is in them, but they really do get better with time as you work with your sample maker/manufacturer.