Independent Designer

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Feb 11, 2013

Meet the Brains Behind: JAECI Designs

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In this series, we introduce you to the designers behind some of the leading brands at POOL. Gain an exclusive look into what it takes to build a brand and the tips to breaking into the biz.

We sat down with Jenna Consiglio, Founder of JAECI Designs, to discuss the important stuff, namely overcoming personal hurdles and taking chances.

1. Tell us about JAECI Designs. JAECI Designs has been my dream ever since I can remember, however I did not realize this until about 7 years ago. Let me back up. In high school I was diagnosed with Autoimmune-Hepatitis (AIH), a non-contagious liver disease common in young teenage girls, causing the immune system to attack itself. I did not know why God had put this upon me, but have always believed that everything happens for a reason. 

Before this all happened, I was living everyday in routine, unsure of who I was and what I enjoyed in life. But then my life came to a standstill. I was living at the doctor’s office, getting blood work drawn constantly, and eventually had to have surgery. This made me take a step back. I started looking at life differently, treating everyday with respect and being thankful for what I had. I stopped getting caught up in how other people were trying to tell me to live my life and started living my own so I could go on and pursue my dreams.  

Once my AIH was under control, I started feeling more comfortable in my own skin. I signed up for new activities/hobbies that led me to finding out I had a niche for fashion and the arts. Everything seemed to be falling into place. From there I went to the Fashion Institute of Design and Merchandising and after graduating moved back home to Vegas where one day I was on the hunt for an Aquarius bracelet (my zodiac sign). I could not find one anywhere – so I decided to design it – and from there on JAECI Designs was born. 

I know everyone has a dream and people always hear the saying “follow your dreams” but never really think anything of it, instead they just follow the norm, but that my friend, is where they are wrong. I created this line for people to believe in themselves, for people to find their passion in life, and for people to be trendy at an affordable cost. Styles are designed after personal history, zodiacs, quotes, music, and much more as a reminder for people to dream beyond their expectations. If you want something out of life go do it, anything in life is possible; all you have to do is believe! That is the JAECI dream.

2. How has your business evolved since day one? Since day numero uno? Geeze, where do I even begin. For starters, I have made multiple mistakes, but without those mistakes I would not have learned a thing. Everything is about taking risks. 

When starting out a business I’m not sure anyone really knows what they are getting themselves into, esp a 24 year old, but you take everything as it comes. In the beginning I only sold my designs online and recently in the past couple of months I was able to expand and now my line is being sold in multiple stores for Buckle, INC. Now, here I am at MAGIC, which is another dream come true and huge step for the company in which I look forward to learning even more and gaining another chapter to this evolving story. 

3. Any advice for emerging designers looking to break into the industry? Never turn down an opportunity, meet as many people as you can and always remember that you are your brand. Also, stay humble to who you are, if you are a good person good things will happen to you. That I truly believe. 

4. Tell us what tool or technology you use every day. In general, I cannot go a day without my iPhone. On that iPhone I cannot go a day without viewing Instagram, Twitter, Facebook and iScopes (gots to get my daily horoscope read on!)

5. Describe your new collection in five words or less. Wanderlust. Risk. Love.

Feb 4, 2013 / 1 note

Meet the Brains Behind: Ames. Bros

In this series, we introduce you to the designers behind some of the leading brands at POOL. Gain an exclusive look into what it takes to build a brand and the tips to breaking into the biz.

We sat down with Barry Ament, Co-Founder of Ames Bros., to discuss the important stuff, namely graphic design, Pearl Jam, and a life-sized stuffed bear.

1. Tell us about Ames Bros. Ames Bros opened it’s doors in 1994. When we (Coby Schultz and I) started the company we were designing albums and merchandise for rock bands like Pearl Jam and Neil Young and a bunch that you’ve never heard of. We were also cutting our teeth creating snowboard designs and ads for people like K2 and Ride Snowboards. That’s what we did for years. About 7 years ago we started our clothing company as a no-holds-barred, creative outlet. Although we are still a graphic design company, the thing we get most excited about is our clothing company. 

2. How has your business evolved since day one? Recently we’ve seen a bit of a sea change in the boutique business. We’ve been a boutique focused clothing company and we are highly motivated to see the little guy and shop owners survive. That said, evolve or die… things are definitely changing. We understand the internet is important and we’ve put a great deal of effort into solidifying that area of our business.

3. Any advice for emerging designers looking to break into the industry? Work hard. There is no substitute for hard work. 

4. Tell us what tool or technology you use every day. Ye ol’ computer and a #2 pencil. We were schooled without computers, so we are throw-backs… we still draw most of our designs by hand. It makes our approach unique, which is good as the computer can swallow up your creativity.

5. You guys do a wide range of work in different industries. What has been one of the most rewarding ad campaigns you’ve worked on as graphic designers? We’ve designed over 250 event posters for Pearl Jam over the last 18 years. From Istanbul to Fargo. It’s ever evolving and always a blast. Certainly our biggest body of work for one company and our intention is to make it to 500.

6. Returners: Favorite POOL memory? Trying to fit an 8 ft. stuffed grizzly bear into our van and then watching the bewilderment of fellow attendees as we carted it through the isles to our booth.

Jan 7, 2013

Meet the Brains Behind: HARDCOUTURE

In this series, we introduce you to the designers behind some of the leading brands at POOL. Gain an exclusive look into what it takes to build a brand and the tips to breaking into the biz.

We sat down with Kristine Lopez, Founder of HARDCOUTURE, to discuss the important stuff, namely vintage inspiration and successful POOL sales.

1. Tell us about HARDCOUTURE. HARDCOUTURE is a clothing and jewelry line with vintage-inspired collections handmade in Southern California.

2. How has your business evolved since day one? It’s evolve from made-to-order clothing collections online to jewelry & clothing available in local and nation-wide retailers. It really makes me proud whenever a store tells me they’ve sold out of their HC stock!

3. Any advice for emerging designers looking to break into the industry? Internships are a great way to gain work experience and inside knowledge. You’ll figure out which part of the industry fits you best and you get to meet people who can learn a lot from.

4. Tell us what tool or technology you use every day.  My iPhone is essential for obvious reasons. Need it for emails, social media and credit card transactions!

5. Who is the HARDCOUTURE girl? The HARDCOUTURE girl loves summer, lace, vintage and muses like Brigitte Bardot and Kate Moss. She a young girl who appreciates thoughtful design at a reasonable price point and is always ahead of the trends. She’s a West Coast gal with a music festival closet or Australian dame in love with vintage & elegant details. 

6. Returners: Favorite POOL memory? My favorite memory at Pool was the 2nd day when I’ve sold out most of our inventory, we started making more! It was also nice meeting the other vendors and their friends.

Dec 26, 2012

Meet the Brains Behind: Team Cocktail

In this series, we introduce you to the designers behind some of the leading brands at POOL. Gain an exclusive look into what it takes to build a brand and the tips to breaking into the biz.

We sat down with Lyndsey Higgins, Co-Founder of Team Cocktail, to discuss the important stuff, namely Caribbean beaches and the brand’s motto: “Travel Global, Drink Local.”

1. Tell us about Team Cocktail. Team Cocktail is a beach and cocktail inspired t-shirt, clothing, accessory & travel company.  Our inspiration to start the company came from our annual trip to the white sand beaches of the Caribbean. It was there that we decided that life is best enjoyed in a t-shirt, shorts, flip flops…and with a drink in hand.  From that starting point we were determined to produce high quality beach and cocktail inspired t-shirts, clothing and accessories.  We like to say we’re a drinking company with a clothing problem!

2. How has your business evolved since day one? In the beginning, we were focused just on creating fun beach & drinking designs that people would relate to and find very comfortable. Since then, we have found that people are really loyal to the company and feel like they are a part of the Team. Not only have we expanded our merchandise offering to include sweatshirts, koozies, and other drinking accessories, but we have also developed a travel division. On the travel side of our business we plan group vacations to tropical destinations in the Caribbean.  We are currently gearing up for our annual cruise in January and will be going to an all inclusive resort in the Dominican Republic in July.  This has really helped expand our customer base and helped bring the “team” together.  We also throw tailgate parties at concerts and football games, which is a great opportunity for us to meet & interact with our customers.  

3. Any advice for emerging designers looking to break into the industry? Don’t be afraid to take risks and let your customer base help steer the company a bit. It is of course important to stay true to your original plan, but be open to change, and listen to what your customers are asking for.  

4. Tell us what tool or technology you use every day. Honestly, Twitter, Facebook, Pinterest & Instagram are huge for us.  They are all great ways to organically spread the word about Team Cocktail and it is how we build our customer base.  We find it is really important to stay connected to our fans/customers and make them feel like the are all a part of the team.  Connecting on a personal level is what we feel has been our greatest strength.  Oh and the fact that our t-shirts are super soft and the designs are fun…keeps them coming back for more.

5. Preferred Cocktail of choice? Depends on which person on our team that you’re talking to.  But in general our motto is “Travel Global, Drink Local.”  So wherever we are we try to drink the local beer, rum, vodka, etc.  We’re a small business and like to support other local small businesses.  I can confidently say there is a lot of vodka, whiskey & beer that gets consumed at our “staff meetings.”  

6. Favorite Pool Memory? Easy! POOL was the very first trade show we had ever attended. So the day we wrote our first order was really exciting! 

Last minute shopping, anyone? Just in case you saved the best for last, here are a few special items from our Cash and Carry brands. 
PRODUCT DETAILS:
1. Astali
2. Pretty Little Things
3. Upper Metal Class
4. HARDCOUTURE
Dec 21, 2012

Last minute shopping, anyone? Just in case you saved the best for last, here are a few special items from our Cash and Carry brands. 

PRODUCT DETAILS:

1. Astali

2. Pretty Little Things

3. Upper Metal Class

4. HARDCOUTURE

Chop Siouxy offers separates and graphic tees for the tough-as-nails chick who still wants to maintain her feminine charm. We’re particularly digging their graphic logo tee!
Dec 17, 2012 / 3 notes

Chop Siouxy offers separates and graphic tees for the tough-as-nails chick who still wants to maintain her feminine charm. We’re particularly digging their graphic logo tee!

Dec 10, 2012 / 9 notes

Meet the Brains Behind: Blood is the New Black

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In this series, we introduce you to the designers behind some of the leading brands at POOL. Gain an exclusive look into what it takes to build a brand and the tips to breaking into the biz.

We sat down with Mitra Khayyam, CEO and Founder of Blood is the New Black, to discuss the important stuff, namely her evolving clothing line and mechanical bulls.

1. Tell us about Blood is the New Black.  Blood is the New Black is a design collective that aims to promote the work of emerging artists, illustrators, photographers, designers and writers through continued t-shirt collaborations that are proudly made in the USA and sold in stores all over the globe. Owner and curator Mitra Khayyam works with every artist to open up their unique vision to fans of both fashion and the arts who might not otherwise be exposed to their work.

2. How has your business evolved since day one?  Since launching in 2004 we’ve changed in so many ways! We’ve introduced new silhouettes, fabrications, dye methods and printing techniques to our brand, over 65 artists have joined our roster, and we publish a semi-annual zine too. Somethings have stayed the same though, like our fundamental beliefs that we should use our garments to promote our artists, all items must be made in the USA, and that we’ll never stop having fun doing what we do.

3. Any advice for emerging designers looking to break into the industry? Be true to your vision. Don’t launch a brand you don’t believe in. And don’t think it will ever be easy. 

4. Tell us what tool or technology you use every day.  My 5 year old iMac and 3 year old Blackberry that always freezes on me. I’m a bit of a luddite when it comes to these things. I love using Instagram via my iPod and am a total social media junkie.

5. How do you “discover” the artists that you collaborate with? It’s a process that involves falling down the rabbit hole and never being able to get out. You never know how you’re going to meet the next one. I read a lot of art and design blogs, magazines, go to galleries, and meet friends of friends, I get introduced to artists every which way I can. I also get a handful of emails each day from artists interested in collaborating with us, I take the time to individually review each site or portfolio and we’ve probably added over a dozen of them to our roster. 

6. Returners: Favorite POOL memory? So many! I’d say riding mechanical bulls and mud-wressling at Gilley’s after our very first POOL Show at the New Frontier may be on top of the list!

Be sure to follow Blood is the New Black on Facebook / Twitter / Instagram / Tumblr

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Heart of Beast
1. Tell us about yourself! What is your brand’s product? We launched Heart of Beast at the beginning of 2012 with “Beastmode,” a line of high-end, attitude-focused T-shirts. The name comes from the athletics term, which has evolved to mean a general Superhuman state of being, in which animal instinct takes over mind and body.
2. What sets your product apart from the crowd? It seems like no one is doing what we are doing; I look around and all I see on t-shirts are literal images, ironic sayings, memes or cartoon elements. We?re more interested in the power of subtle design. Heart of Beast aims to revolutionize what a T-shirt can be, using psychology-driven graphic language meant to enhance the wearer: abstract, vector-drawn graphics that evoke symbols of power and passion such as gladiator chest armor, a lion?s mane, or explosions frozen in time.
3. As independent designers, how did you get into the business? It’s kind of crazy, because I never in a million years would have thought I’d be involved in fashion design, of all things. We started Heart of Beast on a whim because we couldn?t find the kind of shirts that we wanted to wear. So we did what any guy tuned in to his own instincts would do: we went out and did it ourselves. It kind of snowballed from there.
4. Any words of wisdom for aspiring designers? Stay true to your vision. From the beginning, we resolved to never compromise when it came to design, materials or execution and I’m glad we stuck to our guns in spite of all the various challenges that came up along the way. I’d also advise aspiring designers to plan their moves carefully in advance, and watch cashflow like a hawk.
Sep 27, 2012

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Heart of Beast

1. Tell us about yourself! What is your brand’s product? We launched Heart of Beast at the beginning of 2012 with “Beastmode,” a line of high-end, attitude-focused T-shirts. The name comes from the athletics term, which has evolved to mean a general Superhuman state of being, in which animal instinct takes over mind and body.

2. What sets your product apart from the crowd? It seems like no one is doing what we are doing; I look around and all I see on t-shirts are literal images, ironic sayings, memes or cartoon elements. We?re more interested in the power of subtle design. Heart of Beast aims to revolutionize what a T-shirt can be, using psychology-driven graphic language meant to enhance the wearer: abstract, vector-drawn graphics that evoke symbols of power and passion such as gladiator chest armor, a lion?s mane, or explosions frozen in time.

3. As independent designers, how did you get into the business? It’s kind of crazy, because I never in a million years would have thought I’d be involved in fashion design, of all things. We started Heart of Beast on a whim because we couldn?t find the kind of shirts that we wanted to wear. So we did what any guy tuned in to his own instincts would do: we went out and did it ourselves. It kind of snowballed from there.

4. Any words of wisdom for aspiring designers? Stay true to your vision. From the beginning, we resolved to never compromise when it came to design, materials or execution and I’m glad we stuck to our guns in spite of all the various challenges that came up along the way. I’d also advise aspiring designers to plan their moves carefully in advance, and watch cashflow like a hawk.

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Greenola Style
1. Tell us about yourself! What is your brand’s product? Greenola Style is ‘fashioning’ a ethical style revolution. Women today are so incredibly diverse and dynamic, and Greenola designs reflect that personality. Our one-of-kind handmade products tell the story of the artisans who made them, the materials they were made from, and the women who wear them. 
2. What sets your product apart from the crowd? Our pieces are unique, but also fit seamlessly (no pun intended!) into a modern fashionista’s wardrobe. Our collections strive to prove that you don’t have to sacrifice style for responsibly made clothing. Also, 10% of our profits are donated directly to a non-profit medical mission that serves the Bolivian artisans we work with. 
3. As independent designers, how did you get into the business? CEO and Founder Jennifer Moran started Greenola after visiting Bolivia with Solidarity Bridge, a non-profit medical organization. She was inspired by the strength and creativity of the women she met there, and was motivated to create a working relationship  that would benefit not only her own business, but also her community on both a local and global level.  
4. Any words of wisdom for aspiring designers? Find inspiration in what’s around you…sometimes the most  out-of-the-box creations come from noticing what everyone else glances over. 
Sep 26, 2012

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Greenola Style

1. Tell us about yourself! What is your brand’s product? Greenola Style is ‘fashioning’ a ethical style revolution. Women today are so incredibly diverse and dynamic, and Greenola designs reflect that personality. Our one-of-kind handmade products tell the story of the artisans who made them, the materials they were made from, and the women who wear them. 

2. What sets your product apart from the crowd? Our pieces are unique, but also fit seamlessly (no pun intended!) into a modern fashionista’s wardrobe. Our collections strive to prove that you don’t have to sacrifice style for responsibly made clothing. Also, 10% of our profits are donated directly to a non-profit medical mission that serves the Bolivian artisans we work with. 

3. As independent designers, how did you get into the business? CEO and Founder Jennifer Moran started Greenola after visiting Bolivia with Solidarity Bridge, a non-profit medical organization. She was inspired by the strength and creativity of the women she met there, and was motivated to create a working relationship  that would benefit not only her own business, but also her community on both a local and global level.  

4. Any words of wisdom for aspiring designers? Find inspiration in what’s around you…sometimes the most  out-of-the-box creations come from noticing what everyone else glances over. 

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: DeadBuryDead
1. Tell us about yourself! What is your brand’s product? My name is Brandon Grbach, I am the creative director for DeadBuryDead.  We are from Pittsburgh, PA and we make shirts and accessories.
2. What sets your product apart from the crowd? Details.  Our collections go the extra mile, whether it’s hidden prints, custom packaging or free stickers.  It’s all about the customer’s experience.
3. As independent designers, how did you get into the business? I dropped out of college, bought a screen press and Photoshop. I started small and failed a lot.  But 7 years later, it’s still the best job in the world.
4. Any words of wisdom for aspiring designers? Be patient. Anything worthwhile takes a lot of time.  Build your brand on what you believe in and keep moving forward.
Sep 25, 2012 / 1 note

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: DeadBuryDead

1. Tell us about yourself! What is your brand’s product? My name is Brandon Grbach, I am the creative director for DeadBuryDead.  We are from Pittsburgh, PA and we make shirts and accessories.

2. What sets your product apart from the crowd? Details.  Our collections go the extra mile, whether it’s hidden prints, custom packaging or free stickers.  It’s all about the customer’s experience.

3. As independent designers, how did you get into the business? I dropped out of college, bought a screen press and Photoshop. I started small and failed a lot.  But 7 years later, it’s still the best job in the world.

4. Any words of wisdom for aspiring designers? Be patient. Anything worthwhile takes a lot of time.  Build your brand on what you believe in and keep moving forward.

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Sub_Urban Riot
1. Tell us about yourself! What is your brand’s product? We specialize in capsule collections for men and women that focus on the art of casual, and what we call the “progressive lifestlye.” 
2. What sets your product apart from the crowd? Our customers and fans always say “you guys are just different”.  It’s tough to sum up , but it’s about understanding enough about the trend curve that you can be just ahead of it, but also have relevant design.  I think we’ve lasted as long as we have by having an iconoclast undertone without being too gimmicky, or clownish.  We also don’t take ourselves too seriously, and enjoy throwing out a curveball or two to keep people guessing what we’re up to.  It’s not all about max sell through.  Sometimes it’s about doing something you know isn’t going to sell, but is apropos to the spirit of the times.
3. As independent designers, how did you get into the business? We got started in 2006, as a small design collective.  We came about during a strange time in the industry.  The look at the time was very “renegade/rock/embellishment”, which was the opposite of our aesthetic.  Our look has always been clean, almost architectural, so we started Sub_Urban Riot as a way of doing the opposite of what we were seeing everybody else do.
4. Any words of wisdom for aspiring designers?  Start slow and small.  If your goal is brand building, realize that it’s going to take a long time (5-10 years) to get a solid foothold into the industry. Find a niche, but not so narrow of a niche that you can’t support a business.  Stick to at least a 50% margin on your goods.  Any less than that, and your financials won’t look strong enough to potential investors or banks.  WRITE A BUSINESS PLAN, and follow it.  Find at least one mentor who has been in the business for a while, and has had success as a business owner.  If you’re lucky enough to find overnight success based on the sheer brilliance of your artistry, and the sudden emergence of legions of minions, then disregard my advice, go forth, and be fabulous.  
Sep 24, 2012

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Sub_Urban Riot

1. Tell us about yourself! What is your brand’s product? We specialize in capsule collections for men and women that focus on the art of casual, and what we call the “progressive lifestlye.” 

2. What sets your product apart from the crowd? Our customers and fans always say “you guys are just different”.  It’s tough to sum up , but it’s about understanding enough about the trend curve that you can be just ahead of it, but also have relevant design.  I think we’ve lasted as long as we have by having an iconoclast undertone without being too gimmicky, or clownish.  We also don’t take ourselves too seriously, and enjoy throwing out a curveball or two to keep people guessing what we’re up to.  It’s not all about max sell through.  Sometimes it’s about doing something you know isn’t going to sell, but is apropos to the spirit of the times.

3. As independent designers, how did you get into the business? We got started in 2006, as a small design collective.  We came about during a strange time in the industry.  The look at the time was very “renegade/rock/embellishment”, which was the opposite of our aesthetic.  Our look has always been clean, almost architectural, so we started Sub_Urban Riot as a way of doing the opposite of what we were seeing everybody else do.

4. Any words of wisdom for aspiring designers?  Start slow and small.  If your goal is brand building, realize that it’s going to take a long time (5-10 years) to get a solid foothold into the industry. Find a niche, but not so narrow of a niche that you can’t support a business.  Stick to at least a 50% margin on your goods.  Any less than that, and your financials won’t look strong enough to potential investors or banks.  WRITE A BUSINESS PLAN, and follow it.  Find at least one mentor who has been in the business for a while, and has had success as a business owner.  If you’re lucky enough to find overnight success based on the sheer brilliance of your artistry, and the sudden emergence of legions of minions, then disregard my advice, go forth, and be fabulous.  

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Yellow Bird Project
1. Tell us about yourself! What is your brand’s product? We are a Montreal-based organization called Yellow Bird Project. We work with an amazing range of indie rock musicians to create unique t-shirt designs that benefit an array of charities, each chosen by the musicians.
2. What sets your product apart from the crowd? 100% of the profits we make from each t-shirt benefits the charity of the artist’s choice. So when you buy a t-shirt from us, you are not only supporting an independent brand, you are supporting an indie band and their chosen charity.
3. As independent designers, how did you get into the business? We started Yellow Bird Project 6 years ago with a dream of collaborating with our favourite indie bands to raise money for charity. After lots of hard work and determination, this dream eventually became a reality. We just made it happen. Nobody did us any favours; we worked hard and stuck to our vision.
4. Any words of wisdom for aspiring designers? Look us up! http://www.yellowbirdproject.com
Sep 21, 2012 / 1 note

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Yellow Bird Project

1. Tell us about yourself! What is your brand’s product? We are a Montreal-based organization called Yellow Bird Project. We work with an amazing range of indie rock musicians to create unique t-shirt designs that benefit an array of charities, each chosen by the musicians.

2. What sets your product apart from the crowd? 100% of the profits we make from each t-shirt benefits the charity of the artist’s choice. So when you buy a t-shirt from us, you are not only supporting an independent brand, you are supporting an indie band and their chosen charity.

3. As independent designers, how did you get into the business? We started Yellow Bird Project 6 years ago with a dream of collaborating with our favourite indie bands to raise money for charity. After lots of hard work and determination, this dream eventually became a reality. We just made it happen. Nobody did us any favours; we worked hard and stuck to our vision.

4. Any words of wisdom for aspiring designers? Look us up! http://www.yellowbirdproject.com

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: CINTA
1. Tell us about yourself! What is your brand’s product? I’m Paola Willis, Mexican designer with a Latin American spirit. CINTA is sour Brand name and it means LOVE in Indonesian, we are devoted to crate pieces of your wardrobe you´ll simply love. We source materials, techniques all over the world youdevelop fantastic clothing.
 2. What sets your product apart from the crowd? Our Designer T Shirts, are created from paintings and designs from talented Artists like Pascal Roy, and Leon Alva. They are a unique combination of artwork and fine stitching,full of interesting details and patchwork.
3. As independent designers, how did you get into the business? I was traveling around the world, and fell in love with magnificent fabrics, so I had to do something about it, I started designing and creating my first collections, people loved what I was creating so I decided to create my own label.
4. Any words of wisdom for aspiring designers? Inspiration comes in many ways, in order to see your ideas come to live you have to work hard, and keep on going, it is a lot of joy and satisfaction at the end. Passion in your work always rewards. Just keep on going!
Sep 20, 2012

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: CINTA

1. Tell us about yourself! What is your brand’s product? I’m Paola Willis, Mexican designer with a Latin American spirit. CINTA is sour Brand name and it means LOVE in Indonesian, we are devoted to crate pieces of your wardrobe you´ll simply love. We source materials, techniques all over the world youdevelop fantastic clothing.

 2. What sets your product apart from the crowd? Our Designer T Shirts, are created from paintings and designs from talented Artists like Pascal Roy, and Leon Alva. They are a unique combination of artwork and fine stitching,full of interesting details and patchwork.

3. As independent designers, how did you get into the business? I was traveling around the world, and fell in love with magnificent fabrics, so I had to do something about it, I started designing and creating my first collections, people loved what I was creating so I decided to create my own label.

4. Any words of wisdom for aspiring designers? Inspiration comes in many ways, in order to see your ideas come to live you have to work hard, and keep on going, it is a lot of joy and satisfaction at the end. Passion in your work always rewards. Just keep on going!

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Queen’s Rocket
1. Tell us about yourself! What is your brand’s product? Queen’s Rocket, designed by Jon Fulton Adams, wants to be your favorite tee - the shirt that’s always on top of the stack, the oneyou reach for first.
2. What sets your product apart from the crowd? Queen’s Rocket has developed a precise graphic style. My tees allow the wearer to tell their own story - complete with illustrations. Recognizable, relatable, and a little twisted.
3. As independent designers, how did you get into the business? With an education in Art History and Fashion Design, I have been an editorial stylist, a retailer, a merchandiser, and a costume designer. I realized that I needed to produce my own art, to share my own vision, and having my own line allows me to do that.
4. Any words of wisdom for aspiring designers? Don’t hold on to past set-backs…keep your focus forward.  You can’t trip over something that’s already behind you!
Sep 19, 2012

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Queen’s Rocket

1. Tell us about yourself! What is your brand’s product? Queen’s Rocket, designed by Jon Fulton Adams, wants to be your favorite tee - the shirt that’s always on top of the stack, the oneyou reach for first.

2. What sets your product apart from the crowd? Queen’s Rocket has developed a precise graphic style. My tees allow the wearer to tell their own story - complete with illustrations. Recognizable, relatable, and a little twisted.

3. As independent designers, how did you get into the business? With an education in Art History and Fashion Design, I have been an editorial stylist, a retailer, a merchandiser, and a costume designer. I realized that I needed to produce my own art, to share my own vision, and having my own line allows me to do that.

4. Any words of wisdom for aspiring designers? Don’t hold on to past set-backs…keep your focus forward.  You can’t trip over something that’s already behind you!

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.
SPOTLIGHT ON: Fresh Tangerine 
1. Tell us about yourself! What is your brand’s product? Fresh Tangerine is a jewelry brand created in Portland, Oregon by owner/designer, Kimberlee Kogane. Each piece captures the designer’s love for sparkle in glitzy statement pieces and ornate detailing, creating a style that she calls “understated glamour.” 

2. What sets your product apart from the crowd? I put a lot of time and thought into every decision that I make about the business. Every detail in each piece is accounted for, right down the shape of each ear wire. I try to think of every detail so that when you put on a Fresh Tangerine piece, it feels natural and effortless.
3. As independent designers, how did you get into the business? I love to travel, and I was starting to get restless going to the same desk job day after day. I wanted to find a career that would allow me to keep my own schedule and travel a lot. I had always made jewelry as a hobby, and over the years many people told me that I should sell my stuff. So, I signed up for a few local markets to test things out and 8 months later quit my day job!
4. Any words of wisdom for aspiring designers? Love what you do, and don’t give up! If you’re passionate about your work, it will show. Often times I get so excited about a piece or an idea I have, and that makes people want to hear more about it.
Sep 18, 2012 / 2 notes

In this series, we meet the designers behind the POOL brands for a special look into what it takes to be an independent designer.

SPOTLIGHT ON: Fresh Tangerine 

1. Tell us about yourself! What is your brand’s product? Fresh Tangerine is a jewelry brand created in Portland, Oregon by owner/designer, Kimberlee Kogane. Each piece captures the designer’s love for sparkle in glitzy statement pieces and ornate detailing, creating a style that she calls “understated glamour.” 

2. What sets your product apart from the crowd? I put a lot of time and thought into every decision that I make about the business. Every detail in each piece is accounted for, right down the shape of each ear wire. I try to think of every detail so that when you put on a Fresh Tangerine piece, it feels natural and effortless.

3. As independent designers, how did you get into the business? I love to travel, and I was starting to get restless going to the same desk job day after day. I wanted to find a career that would allow me to keep my own schedule and travel a lot. I had always made jewelry as a hobby, and over the years many people told me that I should sell my stuff. So, I signed up for a few local markets to test things out and 8 months later quit my day job!

4. Any words of wisdom for aspiring designers? Love what you do, and don’t give up! If you’re passionate about your work, it will show. Often times I get so excited about a piece or an idea I have, and that makes people want to hear more about it.