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It’s an old school, feet stomping New York style block party.
Jul 14, 2014

It’s an old school, feet stomping New York style block party.

Jul 14, 2014

Shanna Nash Knows A Few Things About Trade Shows

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What trade and consumer shows/outlets do you participate in, and how did you come to find them?

I have been selling my lines, SNASH JEWELRY (snashjewelry.com) and GROUNDSCORENYC (groundscorenyc.com), at Artists & Fleas market in Williamsburg, Brooklyn for the past three years. I have also participated in other wholesale and retail events in 15 cities through groups including Renegade, Urban Craft Uprising, Crafty Bastards and, most recently, POOLTRADESHOW where I have acquired most of my recent wholesale accounts. I travel almost every weekend in the busy summer and holiday months and tend to lean towards more local NYC events in the spring and fall. 

How do you prepare for a trade show vs. a consumer show?  Similarities and differences?

 Typically, I try to get to know my audience beforehand. If I am prepping for a retail event, I try to check out the location of the show, the stores in the area, and images of previous events; getting a feel for the neighborhood and the style of the folks that both vend and attend the show is very important to me. I’m able to tailor my collection to appeal to that specific crowd - showcasing the pieces that would resonate with that consumer the most. In wholesaling situations, I do some research and cold calling of shops that may be attending. I try to research them beforehand as well to get a feel for what they may want for their customers. Prepping for wholesale is more about “knowing your buyer” as they already have a great feel for their own customer. 

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How are both outlets important to your business at this stage in your growth as an emerging brand?

While direct-to-customer sales have the highest profit margin, they are not always the most profitable. It is often the exposure I receive through wholesalers that allow my brands to reach a wider audience. Wholesaling often showcases my jewelry to customers I would not be able to find on my own - it has also opened the doors to additional wholesalers, articles, magazine shoots, flash sales, and gallery exhibitions. While direct sales are the best way to gain a basic customer base, I find that my business has a greater “snowball effect” from wholesaling. 

As an art-inspired, independent designer and with the goal of growing your business, how do you stay true to your roots?

I started making jewelry because I didn’t like what was available in most stores. I tried making pieces that were original in design but fit my personal design aesthetic - a little weird, offbeat, non-traditional and sometimes wacky and humorous. Now that I am selling my product on a wider scale, I try to integrate my original aesthetics into designs that have a mass market appeal. I still get to be true to the designs that interest me, but now think of the end customer and their interests. I still only create pieces that I love to wear myself. 

Have you participated in any educational seminars & how can they benefit a newer brand?

I have done most of my learning from others in the business - friends I have met along the way at shows and markets - making mistakes, having hunches, and taking risks. While I have not been to any formal training for tradeshows, I have learned about the business just by participating in the business.

What stores or boutiques are you hoping to be in next?

I am hoping to join in both small and large shops around the country - larger online web stores and print. I would like to continue trying all angles in selling - both retail and wholesale -  and see how far SNASH JEWELRY and GROUNDSCORENYC can go. I plan on opening a storefront which will combine both the wholesale and retail aspects I have become familiar with. Hopefully soon!

Jul 14, 2014 / 7 notes

Talking With Georgia Varidakis

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What trade and consumer shows/outlets do you participate in, and how did you come to find them?

POOL- I was approached by you lovely ladies
Artists & Fleas- Found it while shopping in Brooklyn and fell in love!
Renegade Craft- Vendor Referral
Crafty Bastards- Vendor Referral 
ArtStar-Vendor Referral (Ms. Snash)

How do you prepare for a trade show vs. a consumer show?  Similarities and differences?

Heavy production on best sellers and tons of one of a kind designs.  I tend to bring more one of a kind pieces to consumer shows, as well as having ‘customizing’ options on site.

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How are both outlets important to your business at this stage in your growth as an emerging brand?

Consumer shows are important for building a following online and through social media. They provide low overhead with a concentrated group of shoppers, as well as a sense of urgency to purchase.

Trade shows are great for getting buyers to see your entire collection at once, and in person.

As an art-inspired, independent designer and with the goal of growing your business, how do you stay true to your roots?

No matter how large or small an order has been, every item passes through my hands.  even orders of over 1000 pieces are still hand made.  It is extremely important to me that my brand continues to be made locally, within the US and is always handmade.

What stores or boutiques are you hoping to be in next?

We’d love to be in Bona Drag and Anthropologie.

Apr 30, 2014

SPORTSWEAR INTERNATIONAL TALKS POOL NYC

We’re taking POOLTRADESHOW bi-coastal, with a men’s and dual-gendered focus show this coming July, right in the heart of the city that never sleeps — something we don’t intend to do until the party is over!

Read more about this new edition of POOL on Sportswear International 

Apr 29, 2014

POOLTRADESHOW NYC!

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That’s right, we’re coming to the city that never sleeps. http://bit.ly/1o0a3zP

Apr 8, 2014

COACHELLA STYLE: MEN’S

Fellas, what are you wearing to Coachella? It’s about time to decide. Here are some ideas.

  1. Midnight Rider
  2. Replay Vintage Sunglasses
  3. JammyPack
  4. Son of a Sailor
  5. Crshr
Apr 7, 2014

COACHELLA STYLE: WOMEN’S

Ladies, Coachella is here to get festival season started. Time to decide what to wear, and we have some pretty great ideas. 

  1. Petals and Peacocks 
  2. Rojas Clothing 
  3. Heyoka Leather
  4. Replay Vintage Sunglasses 
  5. Rais Case 
  6. Get Flasky

Mar 18, 2014

BRAND SPOTLIGHT: BLENDERS EYEWEAR

Tell us about your brand and what you do.

Simply put, Blenders Eyewear is solidly built on the sensation of #FeelinGood. It is pride in following your passion. It’s the roar of the jet engines through your body as you launch off on adventures abroad. It’s the electric release of energy when the thundering beat drops. Dance in the street, sing in the shower, and smile whenever you see fit. #FeelinGood is contagious and the only thing better than getting the buzz yourself is spreading it to somebody else. The fire to do amazing new things is in you and your work inspires us. We want to be a part of your story and cheer your success when your hard work pays off.

Blenders was born in 2012 on the Southern California Coast. We are fueled by the ocean, the culture, and the shot of energy that hums through our little slice of the world. By rocking Blenders you add a dash of our California magic into the mix of your culture and your unique style. We love to make this stuff and we think you will love to wear it. Our door is always open, so come say ‘Hi’ when you visit La Jolla.

Not anymore! We were born from a crowd funding campaign on the IndieGoGo platform. Hundreds of backers funded the company and brought it to life because they loved the story, they were stoked on the product, and they wanted to be a part of a fresh journey into a new world of entrepreneurship, social sharing, and creativity. We knew Blenders would be a hit before we ever made our first pair of shades because of the amazing and outspoken support of fans like you.

How was your experience at POOL this year?

We had a fantastic experience this year at POOL! First off, it’s in Vegas so you really can’t have a bad time regardless (Barring any sort of ‘The Hangover’ antics). We enjoyed meeting some new brands, hanging out with others we had met previously, and of course, making some great relationships with buyers from all over the world! It’s an especially good venue for making connections with buyers from South America and Asia. Both these markets are great for Blenders, and we appreciate being able to show our brand off without having to fly 24 hours to make it happen!

What advice would you give to brands who are thinking of joining the tradeshow world?

Go to a couple shows and walk the floor before you jump into the fray. It will give you a good sense of what’s going on, as well as ideas for booth design, etc.

Was there another brand at POOL that you really enjoyed? Give them a shout out!

We are always stoked to see what our boys from Tipsy Elves are up to. Have you seen those onesies?!

Name the last three songs you listened to.

“Hello” - by Stafford Brothers ft. Lil Wayne

“U” - By Gareth Emery ft. Bo Bruce

“Flamboyant” - Pet Shop Boys  (Michael Mayer Kompakt Mix)

What is one quirky thing about your brand or your team that not many people know?

Our office is nicknamed, “The Gull’s Nest” because there is a wise gull that lives on the roof and sh*ts on everybody’s car when they come in to work … Gulliver. 

How is your new collection different from the one before?

For Spring/Summer 2014, we have upped the quality of our frames as well as adding multiple new models to the mix! Blenders fans, and anybody that has yet to discover the brand is going to be STOKED to grace their face with our latest and greatest this season!

Mar 12, 2014 / 6 notes

BRAND SPOTLIGHT: COOL CATS CLUB

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Tell us about your brand and what you do.

We are a women’s knitwear brand named after our childhood girl gang COOL CATS CLUB! The line is inspired by friendship, nostalgia and the similarities between girls and cats.

How was your experience at POOL this year?

SO GOOD! There were a lot of cool emerging brands, that were all unique from each other which gave the show a good vibe.

What advice would you give to brands who are thinking of joining the tradeshow world?

DO IT! There is no exposure quite like it, you can’t predict who you might meet or connect with and that’s priceless.

Was there another brand at POOL that you really enjoyed? Give them a shout out!

YES! We had lovely neighbors HIPS & HAIR (http://www.hipsandhair.com/) and FIVE & TWO!

Name the last three songs you listened to.

O MAN Thank god they’ve been relatively normal…

  1. She’s a rainbow - the rolling stones
  2. Animal - Martin Garrix (as we call the “popcorn song”)
  3. Shabba - ASAP Ferg (on our CCC post vegas mix)

What is one quirky thing about your brand or your team that not many people know?

They’re an ecclectic bunch — makeup artist/OG club member, tattoo artist/sister in law, marketing analyst/roomie

How is your new collection different from the one before?

It’s worlds away in terms of quality! We recently switched to our own cut n sew, so our bodies are unique to us and feel like being hugged by a cloud. The Fall collection we showed is also inspired by Willy Wonka — so that’s different.

Find out more about the Cool Cats Club on their website: http://www.coolcatsclub.com/

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Mar 5, 2014

BRAND SPOTLIGHT: THE UNDERGROUND MOVEMENT

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Tell us about your brand & the inspiration behind The Underground Movement.

The Underground Movement (TUM) was created by US Army Special Forces veterans that wanted to produce cool shirts that also honor America’s treasured lineage.

We started the company because after many deployments overseas we noticed that Americans appeared to be negligent or disinterested in America’s own inspiring past.

Traditionally graphics tees communicated something about yourself. Some graphics were meaningless and some were fun or witty and shared a sense of humor. Other graphics represented strong ideas that resonated with specific groups of people. Images like that of communist revolutionary Che Guevara gained popularity and were worn by Americans.

That provoked us to ask the question why have we not honored our own American legacies. We wanted to do that. We wanted to highlight the institutions and ideas that defined American greatness.

How was your experience at POOL this year? This is our second POOL and we had a great experience. The vendors at POOL are terrific and inspiring. Coming from a military background our learning curve is steep but we absolutely value every thing we get from attending a show like POOL.

What advice would you give to brands who are thinking of joining the tradeshow world? See it as part of a long term strategy rather than a short-term tactical decision.

Was there another brand at POOL that you really enjoyed? Give them a shout out! We always enjoy meeting so many other great brands. We really enjoyed Eric from Kings and Jaxs for his creativity and dedication and American Apothecary for their inspiration. We can’t forget Rex either!

Name the last three songs you listened to. That’s embarrassing…my daughters play the music from Frozen like it’s a broken record so “Let it Go” gets stuck in my mind. Pharrell’s “Happy” would be on the list and then some classical music that fills my playlist would be there too.

What is one quirky thing about your brand or your team that not many people know? We spent more time chasing terrorists across the sands of North Africa and the Middle East than we have spent time in the fashion business.

How is your new collection different from the one before? Our line expands more than it changes. There’s so many great stories to tell!

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itslatingirl:

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Feb 27, 2014 / 221,875 notes
POOL is where art, design and commerce converge. Over the last three days, we truly saw that in action and we couldn’t be more proud of everyone. Thank you for your hard work, endless creativity and distinct visions. See you next season. #pooltradeshow #magicLV
Feb 21, 2014 / 1 note

POOL is where art, design and commerce converge. Over the last three days, we truly saw that in action and we couldn’t be more proud of everyone. Thank you for your hard work, endless creativity and distinct visions. See you next season. #pooltradeshow #magicLV

What animal were you? Personality test + necklace. Love this idea from @ibejaeci. #pooltradeshow • #magiclv  (at POOLTRADESHOW )
Feb 20, 2014

What animal were you? Personality test + necklace. Love this idea from @ibejaeci. #pooltradeshow • #magiclv (at POOLTRADESHOW )

#pooltradeshow #MAGICLV
Feb 20, 2014

#pooltradeshow #MAGICLV

Have you stopped by the @lipservicecult + @supershop24hrs booth? It isn’t too late to check out their punk inspired designs. #pooltradeshow #MAGICLV
Feb 20, 2014

Have you stopped by the @lipservicecult + @supershop24hrs booth? It isn’t too late to check out their punk inspired designs. #pooltradeshow #MAGICLV